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Rocket Guides target travel professionals as well as people who have already decided to visit Vanuatu and want to plan their trip. Guides are distributed free to travel professionals by the Vanuatu Tourism Office, Air Vanuatu and many of the participanting advertisers. It is a cooperative effort promoting Vanuatu as a travel destination.
The Post Office and the Vanuatu Tourism Office sells the guide to the public.
The guide is updated and redistributed at least once a year. Advertising rates are for one year, from 1 November to 31 October. The print run for 2005 was 15,000. The first printing of 2006 was for 15,000. Additional printings may happen during the year.
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